Found Burger — Food Photography, Menu Design & Social Media Content
Located just 100 meters from Haishan Station on Taipei’s Blue MRT Line, Found Burger is a well-established local restaurant that has been serving handmade burgers for over 10 years.
I was commissioned by Found Burger to refresh their visual identity and create new marketing materials. The project started with a professional food photography session to capture high-quality images for their menu and online platforms.
In addition to the photography, I redesigned their logo to give it a modern, clean, and authentic look that reflects their brand personality. I also designed a new printed menu and a set of custom stickers for take-out packaging, helping to create a consistent and memorable brand experience.
To complete the project, I produced a short stop-motion video for social media, highlighting Found Burger’s fresh ingredients and artisanal approach in a fun and engaging way.
Food Photography by Found Burger Menu Front Cover Design by Jose Amaral / Studio 279
Found Burger's Ananas Burger Food Phtography by Jose Amaral / Studio 279
Found Burger's diverse dishes Food Photography by Jose amaral/ Studio 279
Found Burger on Wall made out of Metal Logo design by Jose Amaral / Studio 279
Food Photography by Found Burger Menu Front Cover Design by Jose Amaral / Studio 279
Food Photography by Found Burger Menu Front Cover Design by Jose Amaral / Studio 279
Food Photography by Found Burger Menu Front Cover Design by Jose Amaral / Studio 279
Food Photography by Found Burger Menu Front Cover Design by Jose Amaral / Studio 279
Food Photography by Found Burger Menu Front Cover Design by Jose Amaral / Studio 279
Food Photography by Found Burger Menu Front Cover Design by Jose Amaral / Studio 279
The Menu
While photographing for Found Burger, the team asked whether I could also design a new menu for them. After listening carefully to their needs, I guided them through what would work best from a design and branding perspective. I then developed several initial concepts, each exploring different visual directions.
Following the presentation of these proposals, we agreed on the concept that best matched their identity and customer experience. This became the foundation for the final menu design.
Video Animation for Social Media
While I was taking the photographs, our conversation naturally shifted toward the idea of creating video content. At that moment, I didn’t have a dedicated video camera with me, so I proposed an alternative: creating a short stop-motion-style animation that they could use across their social media platforms. This approach offered a creative, eye-catching solution perfectly suited for digital marketing.